Jun 26, 2015 | Caroline Pandraud
Invisible Apps: Service is conversation
At FABERNOVEL INNOVATE, it’s our job to design new products and services for our clients. These products provide user experiences that are as simple and intuitive as possible, in order to maximize adoption, despite the inherent complexity that lies in the diversity of communication channels today (web, mobile, social networks, physical, etc.). For us, invisible apps provide a fantastic opportunity to build closer relationships with our end users and show them the right information, at the right time. So we wanted to decipher this trend and the added value it creates for our clients.