Jun 28, 2018 | Alexandre MaheHave you met 'Trade Marketing 2.0'?
Although we might imagine that the online advertising market has been sewn up by just two operators, Google and Facebook, supermarkets and other chain stores have not thrown in the towel yet. They too are making their play for the online advertising market. This being a recent phenomenon, some have fallen behind the curve, not least because this industry requires the use of a new model for creating value, as do the brands who are looking to make their mark through advertisements. This represents a whole new era: Trade marketing 2.0.