fabernovel loader

Oct 11, 2017 | 2 min read

The Lab


Julien Breitfeld

Data Architecture Director

We are launching a Lab. We will do fun, bewildering, useful, futuristic things. We will do design things. Because FABERNOVEL’s job is to design the future.
Faber, from the Indo-European word dhabh, “well done, well crafted, ingenious, clever”, and Novel from the Latin word novelus, “new”.

FABERNOVEL means to create well-crafted novelty. This is the founding principle of our company, and what a splendid principle it is. At FABERNOVEL, we craft new things. It is the core of innovation: to design ideas. We craft the future…

We help companies evolve, and for this we have experts in UX, strategy, and data. We have developers, graphic designers, designers, engineers, and video makers. We have inventors who are as much craftsmen as they are artists.

All of these talents accompany companies in their transformation process, and the difficulty is growing. Competition is tough, we need to acknowledge it. It is plural, it is distributed, just as the ideas traveling worldwide at light speed. This speed is part of the reason why the process is difficult. But speed also simplifies this process.

Today, a computer the size of a lighter costs €5, hosting 1Gb of data in a cloud costs €0,20 a month, and no need for a doctorate to use deepLearning [1].

Also, after launching the FABERNOVEL studies, we deemed logical to show how we can create the future. By making, developing. By producing things, services that help envision the future. Because the future is at reach, you just need to seize it.

So, we are launching a Lab. The idea is not new, but because we have all the resources, all the talents, all the expertise, because the infrastructures, the devices, the code have never been so accessible, we thought the timing was right. We will do fun, bewildering, useful, futuristic things. We will do design things. Because FABERNOVEL’s job is to design the future. QED.

The FABERNOVEL family just keeps on growing! After Velvet from Shanghai, we are now happy to welcome Zengularity to the Group.

Definitely great news for us! Although the culture clash is sometimes quite surprising… Take it from us: when 100 newly-arrived geeks literally take your Slack messenger hostage by posting hundreds of memes and pseudos, it can be both fun and awkward/revealing.

But doubling in size in under 18 months naturally raises other questions. One of the biggest comes from the fact that each one of the company’s divisions has its own office: how can you possibly croissant* people IRL who don’t even know each other?

This is precisely where Marvin steps in. Marvin is our Slack meeting bot and he was programmed to transform URL links into IRL friendships. Every week – following a home-made and totally “un-crackable” algorithm – Marvin gets two people from the Group together. The idea is that they talk about their jobs or anything else they feel like… but that’s none of our business of course; our bot is called Marvin, not Tinder.


Next month we’ll see how a multi-millionaire playboy manages a detective dream team thanks to internet technologies. Not.

* to croissant: a verb used to define the act of making great use of a colleague’s computer while he is away by inviting the whole company to breakfast (including croissants of course) from his email address. A common policy at FABERNOVEL.

Interested in our revolutionary tools?

Contact Julien
logo business unit


Together, we craft the future of your industry at startup speed.

next read