GAFAnomics [ga-fɑː-nom-iks], noun: A modern, networked, economic system spurred by the eponymic GAFA (Google, Amazon, Facebook, Apple) but also encompassing Unicorns, Chinese tech giants and all other companies changing our lives through computer technology.

If 90% of the 2016 retail sales occurred in physical points of sale, most of them were influenced by digital interactions – over 50% on a mobile platform. E-commerce and m-commerce are far from causing the disappearance of brick and mortar. Better still, brands now see digital as a way to strengthen their in-store experience and traffic – the famous drive-to-store process – rather than as the doom of their physical sales.

The list of innovations and concepts that change the face of the retail industry, at a time when software is eating up the world, is long, and we would need more than one article to go through the trends emerging in this market. Understanding the issues of our clients, leaders of the industry – Eram, Cache-cache, E.Leclerc… – and helping them reach their goals, such is FABERNOVEL DATA & MEDIA’s leitmotiv. Laurent tells you about the 3 trends you should not miss!