fabernovel loader

Mar 9, 2017 | 7 min read


Back from Mobile World Congress 2017

MWC 2017 "The Next Element"


Senior Project Manager

We're back from Mobile World Congress 2017. This exhibition is one of the biggest in the mobile industry. Last year, more than 100 000 persons came to Barcelona to check the pulse of the mobile ecosystem. For us at Applidium, it is always a good opportunity to go check the most innovative players. As well as say hello to the numerous French Tech companies that are present!

This article is divided in 3 different parts, each one concerning a particular topic: infrastructure, hardware and software. For each part, we have made a selection of the little and big things that caught our attention.



5G is on each and everyone lips. All the main telecom operators are putting it forward and presenting various use cases. For instance, some interesting data have emerged concerning the the data consumption during the Olympics:

  • 1% only during Beijing 2008 (percentage of data consumed through a smartphone)
  • 30-35% during London 2012
  • 60-70% during Sotchi 2014
  • close to 100% during Rio 2016


Exactly like last year, Internet of Things are highly visible at MWC. Sigfox for instance has seen its already massive booth grow… On the other hand of the spectrum, telcos are structuring their offer. It is now a common belief that they will play an important role in this new area.

Below you can see a small device that captures the natural warmth of a body (be it an animal or a human for instance). This will enable the connected device to be used without battery!


Roaming… When you hear the word, it gives you goosebumps and you remember the one-day you forgot to turn off international data while traveling. Clearly identified as an important user’s pain point by everyone in the industry, things are to be changing soon. Various players are now offering solutions to minimize roaming costs on a worldwide scale. Skyroam for instance is offering a device giving you unlimited WiFi access for $8 per day.




The Chinese company is the world leader in drones. They all look impressive: industrial drones (like the photo below) or pocket-sized ones such as the Mavic Pro. The Mavic is foldable, very light (743 grams) and is compatible with DJI Googles (the VR product of DJI that lets you feel like the drone itself).

Site: https://www.dji.com/fr/mavic


A connected wristband that sanitizes your hands! We like the idea a lot: it can easily be used inside hospitals or in case of emergency. The wristband will vibrate at a given frequency (every 30 minutes for instance).

Site: www.doobit.net


Interesting system for enabling a better distribution of clean and drinkable water in Africa (mainly). The system combines a token, a mobile app and a connected water tap. The mobile app can be used either on your smartphone or on the smartphone of someone else (for instance in a shop in a village).

Site: http://www.ewaterpay.com/


Fairphone, a company we like a lot and that has gained visibility during this conference. The sustainable smartphone has been pushing for a « fair sourcing » of raw materials for instance as well as easier to repair products. It took Bas van Abel, Fairphone CEO, a couple of seconds to dismantle its phone and take the screen away!

Site: https://www.fairphone.com/en/ 


Famoco is a French company that creates and sells Android NFC solution. The devices can be used in-store by sales assistant for instance. Devices usually have a built-in MDM and a custom Android version installed.

Site: www.famoco.com


A small product but enjoyable: driving a small car thanks to your brain (or what you think). By focusing on « Go », the car is moving forward without touching anything else…

Site: http://www.hamamatsu.com/eu/en/index.html


Huawei is highly visible at MWC. It looks like 2017 is no different than last year. The new P10 and P10 Plus look like they will be commercial success. The partnership with Leica for the camera is an interesting move (for both companies).


This one is one of my favorite. Light is « your phone away from phone ». It is a small and simple phone that will let you only make and receive calls. The object is very discreet and will disappear in your pocket: no more browsing social networks while catching with an old friend.

Site: thelightphone.com


Murmur is a funny experiment (no available product yet) that tries to rethink our offices and makes them more enjoyable by adding playful interactive objects.

Site: https://murmurmoderators.com/ and more here: https://www.youtube.com/watch?v=NkcjIYKUaHs


Oval is a musical instrument dubbed as « the revolution of percussion ». The sounds can be customized and effects can be added during live performance via the application. The Oval needs to be connected to a tablet such as an iPad mini.

Site: ovalsound.com


Ruckus promises a better WiFi. We all know that WiFi could be more stable and powerful inside huge buildings for instance. That is what Ruckus is delivering.

Site: https://www.ruckuswireless.com


The Korean brand has suffered a lot this year but its MWC booth is still as massive! The main announcement made was the launch of its upgraded line of tablets.


Spend is a connected object that centralizes your credit cards. It lets you choose which card you want to use on the device before paying. Spend is compatible with contactless payment only at the moment. The product itself is very good looking and quite attractive, I can imagine, for persons that carry numerous credit cards.

Site: www.spendwallet.com (Currently available through Indiegogo)



Google Messenger is now Android Messages. It looks like Google is pushing smartphone manufacturers to use RCS standard in order to enrich messages (with photos, videos or any media). It could be a good way to counter-attack Facebook and its powerful messaging apps (WhatsApp and Messenger).

Site: https://play.google.com/store/apps/details?id=com.google.android.apps.messaging&hl=fr


The platform is created by opentrends and lets you easily switch from an environment let by AI to one where your customer service (a real person!) is talking with your user.

Site: https://www.youtube.com/watch?v=sP8cb-i_g3k


Climbista is a mobile app for climbing addicts. The app will be launched in 2017 and will give access to maps and various informations on outdoor climbing as well as tracking their progress.

Site: www.climbista.com


Gupshup is a platform that enables you to easily create chatbots.

Site: https://www.gupshup.io


Hutoma has won an award at 4YFN (4 years from now, the part of MWC dedicated to startups). They are offering a marketplace for chatbots.

Site: www.hutoma.com


Interesting technology (as well as mobile applications) that enables better sound transmission from a smartphone.

Site: www.jacoti.com


Lazzo is a technology that will 1/ help everyone buy online and 2/ will lower the returns. The product aims at giving user feedbacks on the different sizes for each brands as well as products. So if you think buying a Nike pair in 42 because it is your adidas size, the platform will recommend taking a bigger (or smaller) size.

Site: lazzo.store


ME is a solution for easily validating your identity via face recognition. They have partnered with FacePhi in order to create a commercial product that will soon be launched in various mobile applications of banks.

Site: mebankingrevolution.com


NBN23 is a mobile app for basketball teams. The application can be used on the side of the court and drastically simplifies writing down information on players (shots taken). The app will then give access to various statistics on the team and the players. By installing cameras on the court, they are able to gather speed information on the players and are pushing this offer as a separate product.

Site: www.nbn23.com


The company has created an easy to deploy solution for payment (with built-in fraud detection). The app can be used to receive and send money directly on bank accounts.

Site: www.paymenta.com


Remember Pokemon GO? The application was nowhere to be seen on MWC except this kakemono and two guys showing their Pokedex to each other.


Stardust is a testing platform. We are using it at Applidium for performing various tests on particular applications and we can assure that the results are always interesting.

Site: www.stadust-testing.com


TestBirds is another company that has specialized in user testing. They are a little bit more focus on crowd-testing which could be interesting in certain cases.

Site: www.testbirds.com 


SkyGuru is a mobile app that analyzes what is happening inside the plane while in the sky. The aim is to provide information to passengers that are anxious during flights. The application is using real-time data as well as information on past flights.

Site: www.myskyguru.com


Vitale is a solution for gyms that will grant access to a whole system: an application for users, another one for the coach and a dashboard for the owner).

Site: www.myvitale.com


Weffiter is a solution similar to Running Heroes in France. The more you run (or train), the more points you earn. The user can then exchange his points for various presents or reduction. Particularly interesting is the B2B part of the business of Wefitter: they provide a solution for companies to create challenges between employees!

Site: www.wefitter.com


Wide-eyes is an interesting technology (in beta) that enables e-commerce players to recommend products based on a picture. Users can upload a look on the website and the algorithm will match it with relevant clothes that look alike!

Site: wide-eyes.it


See you next year! ?

We're looking for bright people. Want to be part of the mobile revolution?

logo business unit


150 talents to face technological challenges of digital transformation

next read